Lift

Provide Lift with a single “mission control” platform to track key KPIs, understand performance trends, and receive actionable recommendations to grow membership and revenue.

CLIENT

Lift Wellness

ROLE

Marketing, Data Analytics

RECOGNITION

YEAR

2024

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WHAT WE'VE DONE


  1. Developed a modular, real-time dashboard showing revenue, member growth, and retention metrics.

  2. Integrated all marketing channels, membership data, and service utilization into one platform.

  3. Built predictive analytics to forecast revenue and identify at-risk members.

  4. Designed AI-powered insight panels that provide actionable recommendations for each KPI.

  5. Implemented visualizations including conversion funnels, utilization gauges, and trend spark lines.

  6. Automated lead tracking and follow-ups to improve trial-to-member conversion rates.

  7. Standardized reporting to simplify decision-making for management.

CREATIVE PROCESS

  1. Conducted stakeholder interviews to define the most critical KPIs for Lift’s business.

  2. Mapped user flows and visual hierarchy to prioritize clarity and speed of insight.

  3. Designed a modular “command center” UI with card-based dashboards for flexibility.

  4. Incorporated AI-driven recommendation logic into interactive KPI cards.

  5. Iterated with client feedback to refine design, animations, and color-coded alerts for at-a-glance comprehension

RESULTS

Within three months, Lift experienced measurable improvements in both revenue and member engagement. Membership growth increased by 22%, while trial-to-member conversion rose by 18%. Operational efficiency improved as staff utilization and class attendance data became transparent and actionable. Marketing spend efficiency improved with data-backed optimization, increasing ROAS by 27%. Lift now operates with full visibility, using their dashboard as the central hub for decisions and growth strategy.

CONCLUSION

With the Mission Control Dashboard, Lift transformed the way they run their wellness center. From marketing to operations, every decision is now backed by real-time data and actionable insights. By combining clarity, automation, and AI-powered recommendations, Lift has not only grown membership and revenue but gained the confidence to scale smarter, faster, and more efficiently. This project exemplifies how I AM Media turns complex data into simple, strategic growth tools — empowering businesses to focus on what matters most: delivering results and exceptional client experiences.