Apex Fitness

We built a robust, easy-to-use dashboard that tracks leads, class bookings, and marketing campaigns in one place, while automating follow-ups to ensure no potential member falls through the cracks.

CLIENT

Apex Fitness

ROLE

Dashboard Development & Automation

RECOGNITION

YEAR

2024

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WHAT WE'VE DONE

  1. Strategic Discovery of sales and marketing processes

  2. Web Dashboard Implementation & Optimization

  3. Mobile Dashboard Implementation & Optimization

  4. Automation of Email & SMS Follow-Ups

  5. Landing Page Redesign & Optimization

  6. Product Design Sprints to explore new dashboard functionality

  7. Visualization of Marketing ROI and Lead Tracking

CREATIVE PROCESS

  1. Research: Analyzed the client’s business, target audience, and competitors to uncover opportunities for growth and improvement.

  2. Concepting: Designed multiple dashboard and workflow concepts to explore the best ways to visualize leads, marketing performance, and sales data.

  3. Digital Design: Developed polished web and mobile dashboard prototypes that are intuitive, actionable, and aligned with the client’s goals.

  4. Iteration & Refinement: Incorporated client feedback to optimize usability, data visualization, and automation flows for maximum impact.

  5. Final Delivery: Delivered fully functional dashboards, component-based UI kits, and automation setups, ready to improve lead capture, follow-up, and overall business performance.

RESULTS

The new dashboard gave Apex Fitness complete visibility into leads, trial sign-ups, and marketing performance, while automated follow-ups ensured no potential member was lost and every prospect was engaged promptly. Within the first 30 days, trial bookings increased by 40%, and the client could quickly identify which marketing channels were driving revenue, improving overall campaign ROI. By centralizing data and streamlining workflows, the gym gained predictable revenue, significant time savings, and confidence in their growth strategy.

CONCLUSION

By implementing a centralized dashboard, automating follow-ups, and providing clear insights into marketing and sales performance, Apex Fitness transformed the way they manage leads and growth. The combination of visibility, efficiency, and actionable data allowed the gym to convert more prospects, optimize their campaigns, and scale their business with confidence — demonstrating the tangible impact a well-designed dashboard and automation system can have for high-ticket local businesses.